Experiential marketing agency for Miami
We have produced in Miami for Dior, FOX, Billboard, Patrón, Drunk Elephant and innisfree. We produce across the city's tentpoles, from Art Basel to Grand Prix weekend.
Experiential marketing in Miami
Miami does its biggest business in short, crowded weeks. Art Basel in December, Miami Music Week and Ultra in March, and Grand Prix weekend in May each pull a global audience into a handful of neighborhoods, and dozens of brands compete for the same guests on the same nights. An experiential marketing agency in Miami has to win a slot on someone's crowded calendar, not just build something good.
We produce in Miami across most of the city's tentpoles: Dior during Art Basel, FOX's VIP event for Super Bowl LIV, six days of Billboard Latin Music Week, and a Patrón El Alto takeover at Zuma to close out Grand Prix weekend. Up the coast, we produced J.Crew's "Under the Palms" at The Colony Hotel in Palm Beach in 2025.
Miami is also a strong tour stop. Two of our beauty clients have put Miami on national tours next to Los Angeles, New York or Houston. Our Drunk Elephant C-Luma tour gave Miami the same two-day build as the other two cities. Weather, humidity and hurricane season shape every outdoor plan here, so we design tents, power and cooling for South Florida rather than shipping a build designed for somewhere else. More projects are on our work page.
What we've produced in Miami
Dior at Art Basel Miami Beach
A neon jungle gathering for Dior during Art Basel week.
FOX Super Bowl LIV VIP event
FOX's VIP event during Super Bowl LIV week, hosted at a Miami Beach hotel.
Billboard Latin Music Week
Six days and 25 live panels, delivered in person and streamed globally.
Patrón El Alto at Zuma
A restaurant takeover that closed out Miami Grand Prix weekend for Patrón's premium tequila, produced as the brand's agency of record.
Drunk Elephant C-Luma tour
Two days of skincare consultations, sampling and merch in an acrylic and LED build, one of three tour cities with Los Angeles and New York.
innisfree K-Beauty Brighter Skin Tour
A stop on a tour built around masterclasses and a pop-up coffee cart outside Sephora, which also ran in Houston and New York.
Miami's tentpoles and where brands set up
Art Basel Miami Beach
Art Basel Miami Beach 2026 is listed for December 2 to 6 at the Miami Beach Convention Center, a span that includes preview days (Miami Beach Convention Center). Art week activity spreads well beyond the fair into hotels, galleries and private homes on both sides of the bay.
Music week and race weekend
Ultra Music Festival ran March 27 to 29, 2026 at Bayfront Park (DJ Mag). The Formula 1 Miami Grand Prix ran May 1 to 3 at the Miami International Autodrome around Hard Rock Stadium, and restaurant and hotel takeovers around race weekend are a proven format.
What the World Cup showed
Hard Rock Stadium hosted seven World Cup matches between June 15 and July 18, 2026, including a quarterfinal and the third-place match, and the free FIFA Fan Festival ran at Bayfront Park (Resident). Brands spread across the city: Fogo de Chão took over Wynwood Marketplace for 12 days, Roborock set up at Aventura Mall, and Chewy ran a route through Brickell, Wynwood and Miami Beach (Event Marketer, Event Marketer). That map is a useful guide to where foot traffic gathers outside a tentpole week too.
Formats that work in Miami
Art week dinners and gatherings
Invite-only evenings in hotels, galleries and private homes during Art Basel, where design detail and guest list carry more weight than square footage.
Race and game weekend hospitality
Restaurant, rooftop and hotel takeovers around the Grand Prix or a big game, built to host VIPs and talent close to the action, with transport planned around race-day and game-day road closures.
Beauty tour stops
Two-day retail pop-ups and masterclasses that slot Miami into a national launch, often near a Sephora or partner store so the visit turns into a purchase the same afternoon.
Bilingual content and culture events
Panels, showcases and live-streamed programs, like Billboard Latin Music Week, that serve the room and a global audience at once.
Selected work
Questions we hear
How does AGENC run a Miami project?
The producers who plan a Miami project are on site for site visits, load-in and show days, and they design tents, power and cooling for South Florida weather.
What has AGENC produced in Miami?
Projects include Dior at Art Basel Miami Beach (2018), FOX's Super Bowl LIV VIP event at The Miami Beach EDITION (2020), Billboard Latin Music Week (2021), Patrón El Alto at Zuma during Grand Prix weekend (2023), and tour stops for Drunk Elephant (2024) and innisfree (2025).
When should we start planning for Art Basel week?
As early as possible. Art Basel Miami Beach 2026 is listed for December 2 to 6, and the best hotels, homes and restaurants for private events are spoken for well before the fair. Venue, permits and guest list should be settled before design is finalized.
Which Miami neighborhoods work for a pop-up?
It depends on the audience. During the 2026 World Cup, brands chose Wynwood, Brickell, Miami Beach and Aventura Mall, which covers art and dining crowds, the business district, tourists and shoppers.
Other cities we produce in
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